Orange · Gun violence prevention

The charities behind orange.

100% of profits from every orange piece go to gun violence prevention — and at checkout, you choose which of these partners your purchase supports.

Walk the Talk America

Works at the intersection of mental health and responsible gun ownership — a space few organizations are willing to bridge. Walk the Talk America partners with the firearms community to normalize mental health conversations, provides free and anonymous mental health screenings, and connects people to resources that help prevent suicide and gun violence before they happen.

Where Do We Go From Here

Prevention is only half the story — families are left behind. Where Do We Go From Here supports grieving New York City families through the aftermath of deadly gun violence, showing up at hospitals, crime scenes, and courtrooms, and staying long after through healing circles, grief support, and case management. Their work is rooted in the communities they serve.

The Armory Project

Most gun deaths in America are suicides, and the simplest protection is time and distance. The Armory Project builds a network of gun shops, ranges, and community partners willing to hold firearms temporarily and voluntarily when an owner is in crisis, then connects them to mental health support — a practical, trust-based approach gun owners actually use.