Purple · Mental health

The charities behind purple.

100% of profits from every purple piece go to mental health — and at checkout, you choose which of these partners your purchase supports.

The Trevor Project

The leading suicide prevention and crisis intervention organization for LGBTQ+ young people. The Trevor Project provides free, confidential crisis support 24/7 by phone, text, and chat — alongside research, education, and advocacy to make sure every young person has a safe, accepting place to turn.

Stronger Than Stigma

Dedicated to breaking down the barriers that keep people from speaking openly about mental health. Through awareness campaigns, community education, and advocacy, Stronger Than Stigma works to make asking for help feel like what it really is — strength, not weakness.

The Yellow Tulip Project

A youth-driven movement smashing the stigma around mental illness. Through school Hope Clubs, tulip Hope Gardens, storytelling, and community events, The Yellow Tulip Project creates spaces where conversations about mental health and suicide are normalized — and where young people know they're never alone.

Mental Health America

The nation's leading community-based nonprofit dedicated to mental health — focused on prevention, early identification, and intervention before crisis. MHA's free, anonymous online screening tools help millions of people each year understand what they're experiencing and find their next step toward support.