Our causes
Every color stands for something.
Each color in our collection supports a cause we believe in — and the charities below are the ones making it real. Pick the color that speaks to you, and at checkout you choose exactly where your support goes.
Red is for every heartbeat worth protecting — standing with the patients and families living with and at risk of heart disease.
WomenHeart
The national coalition for women with heart disease, offering peer support, education, and advocacy so women can live longer, fuller lives.
Mended Hearts
The largest peer-to-peer heart patient support network in the country — connecting patients, caregivers, and families through every stage of diagnosis and recovery.
Orange is for the lives we refuse to lose — working to end gun violence and keep our communities safe.
Walk the Talk America
Works at the intersection of mental health and responsible gun ownership, connecting people with mental health resources to help prevent suicide and gun violence.
Yellow is for hope and the people who refuse to give up — standing with families through the fight against cancer.
Family Reach
Provides financial support to families fighting cancer — covering rent, groceries, and transportation so no family has to choose between treatment and making ends meet.
Green is for the world we want to leave behind — and the communities growing something lasting.
Planting Justice
Transforms food systems by empowering communities with the tools, education, and resources to grow their own food and build economic independence through urban farming and environmental stewardship.
Brown is for making sure no one goes without — food and relief for families facing hard times.
Convoy of Hope
Delivers food, emergency supplies, and long-term development programs to communities facing hardship — focusing on sustainable solutions that strengthen families and restore dignity.
World Central Kitchen
Founded by chef José Andrés, World Central Kitchen serves fresh, nourishing meals to communities in the wake of disasters and crises — showing up fast when people need food most.
Purple is for breaking the silence — making it easier for everyone to ask for help. These partners are doing the work, and you choose which to support.
The Trevor Project
The leading suicide prevention and crisis intervention organization for LGBTQ+ young people, providing 24/7 support, research, and advocacy.
Stronger Than Stigma
Dedicated to breaking down the barriers that keep people from speaking openly about mental health, through awareness, community education, and advocacy that helps make seeking help feel like strength.
The Yellow Tulip Project
A youth-driven movement ending the stigma around mental health and suicide through education, storytelling, and community — creating safe spaces where these conversations are normalized.
Mental Health America
The nation's leading community-based nonprofit dedicated to mental health, focused on prevention, early identification, and free screening tools that help people get support before reaching a crisis.
Pink is for the freedom to decide your own future — defending access to reproductive care for everyone.
Center for Reproductive Rights
A global legal advocacy organization that uses the power of law to advance reproductive freedom and protect access to reproductive healthcare in courts around the world.
Plan C
A public health information campaign that helps people across the U.S. learn how to access safe, at-home abortion pill care.
Blue is for the water that connects us all — protecting our oceans and bringing clean, safe water to those who need it.
DigDeep
A human rights nonprofit working to ensure every person in the U.S. has clean, running water — bringing lasting water access to communities that have gone without.
Planet Water Foundation
Builds clean-water and hygiene-education systems in underserved communities around the world, and delivers rapid water relief after disasters.